| The primary industry,the secondary industry and the tertiary industry need to be continuously integrated to promote development haven been repeatedly pointed out in Document No.1 of the Central Committee.In terms of rural economy different levels can be used to promote industrial quality and efficiency.In the background of social development such as industrial integration and global tourism,Agro-tourism integration,the horizontal expansion of the industrial chain is of great significance to promote rural revitalization in all aspects,enrich the types of industries and boost the regional economy.Sichuan Province’s tea resources are abundant,the scale is huge,under the guidance of the government,it has long become the leading industry for most tea-producing areas shaking off poverty,and the tourism economy of Sichuan has become an important strategic pillar industry in the local area,with huge consumption potential in the market.The integrated development of the two industries has optimized the allocation of resources and complementary regional advantages,not only promote the quality and upgrading of the industry,drive the rapid development of global tourism and open up a new market for rural tourism,but also conducive to the inheritance of traditional Chinese tea-making skills and related customs,and make Chinese tea culture more widely known.Taking the integrated of tea industry and tourism industry in Sichuan Province as the research object,the research methods used are mainly literature research method,survey research method,and quantitative analysis method.Firstly,the overview of the tea industry and tourism industry in Sichuan Province is analyzed at this stage,and points out the mechanism and dynamic factors of tea tourism integration.On this basis,the development indicators of these two industries from 2015 to 2020 were collected and processed,and based on the principles of scientificity,operability and objectivity,certain representative evaluation indicators were screened out,the weight was determined by the entropy value method,a coupling model and a synchronization model were constructed for evaluation and analysis,and the actual situation and problems of tea-tourism integration and development in Sichuan Province were further discussed according to the calculation results of the model.According to the problems existing in the empirical results,development countermeasures are proposed to promote the prosperity and development of the integration of Sichuan’s tea industry and tourism industry.Finally,the research conclusions and prospects are drawn.It is found that the overall industrial comprehensive development of Sichuan’s tea industry and tourism industry is steadily improving from 2015 to 2020,the industrial strength is constantly increasing.The development of tea industry and tourism industry is basically coupled,and the two are in the initial coordination stage in terms of coupling and coordination.which shows that industrial integration is a feasible development path in the long run,and it can promote the high-quality development of the tea industry and tourism industry,it is necessary to explore: culture-led tea tourism integration development,interactive experience tea tourism integration development,brand-supported tea tourism integration development,The integrated development of product-driven tea tourism and technology-enabled tea tourism takes the road of efficient,innovative,green and shared development. |
