Research On The Development Of Sunzi Cultural Tourism In Shandong Province From The Perspective Of Industrial Convergence

The Sun Tzu culture is one of the most excellent traditional cultures in the world. In the process of its development history, it has left many cultural treasures. Under the conditions of market economy, these unique culture resources will turn into cultural capital, then it probably become the “booster” of regional economic and social development. Huimin and Guangrao country in Shandong province have the most abundant Sun Tzu culture resource, but the development of Sun Tzu culture tourism is slow and hasn’t entered into “Big tourism era”. Therefore, a modest amount, scientific and reasonable development of the Sun Tzu cultural resource is very necessary.From the perspective of industrial convergence, this paper use the method of field investing and information collecting to analysis the present convergent situation of cultural industry and tourism industry. In the end, it proposed some strategies to develop the Sun Tzu cultural tourism in Shandong province on the analysis of problems existing in the development.This paper consists of six parts. The first part introduced the background 、significance and research methods of this article. In addition, it has presented the research idea through the way of flow diagram. The second part compiled the literature review and analyses the related concept. The third part is the theoretical study of the convergence between cultural industry and tourism industry. The fourth part respectively expounds the current situation of the development of Sun Tzu cultural industry and tourism industry. The fifth part put forward some problems of industry convergence between Sun Tzu cultural industry and tourism industry. At last, the article gives some advices to promote the convergence between Sun Tzu cultural industry and tourism industry in Shandong province.