Research On The Profit Model Of Peacebird From The Perspective Of Value Chain

As one of the pillars of China’s traditional industries,the garment industry plays an important role in promoting the positive development of the market economy.Under the double background of the rapid development of the Internet and the introduction of various national support policies,the domestic garment enterprises rely on the form of e-commerce to eat the dividend of The Times,and the industry scale continues to expand.However,affected by the epidemic and other changes in the external environment,economic growth has slowed down in recent years,and people’s enthusiasm for consumption is not high.All industries have been affected to varying degrees,especially garment enterprises.Many seemingly beautiful enterprises are facing the cruel reality of successive years of losses,at the boundary point of the alternate rise and fall,at any time may be eliminated by the market in the cusp of the wave.Therefore,how to establish a profit model that is beneficial to enterprises to improve their own operating conditions and financial results is becoming one of the urgent problems that enterprises need to solve,and the profit model has gradually attracted extensive attention and discussion among experts and scholars.On the basis of existing research at home and abroad,this paper comprehensively uses literature research,case analysis,quantitative analysis,qualitative analysis,comparative analysis and other analysis methods,and chooses Peacebird as the case company to analyze the profit model of clothing enterprises.On the premise of clearly defined relevant concepts and theoretical basis,combined with the actual situation of the enterprise,this paper carries out the basic analysis and effect analysis of the profit model of Peacebird from the perspective of value chain.Specifically,it includes analysis of profit model elements of profit object,profit point,profit source,profit leverage and profit barrier,and analysis of value chain of research and development link,production link,storage link,sales link and external link,as well as effect analysis using multiple financial and non-financial indicators.Then,it is found that Peacebird company has problems such as insufficient investment in research and development,low profit barrier,poor quality of production,damage to profit points,overstocking of inventory in storage,profit leverage to be improved,loss of profit objects through false publicity in sales,and limited profit source of small proportion of overseas income in external links.Finally,the paper puts forward specific suggestions and draws corresponding enlightenment for the above problems and causes.