Research On Marketing Strategy Optimization Of Chongqing TC Hot Spring Hotel

The economic growth of our nation has been on a steady incline in recent years,with national income rising in tandem,and the tourism sector exhibiting an impressive surge of growth.The hotel industry,a vital part of the tourism sector,has seen a shift in policy and business climate,resulting in new features: the number of hotels is growing,the need for personalized service is ever-growing,the product is highly uniform,and competition is intensifying.At present,people’s demand for hotels is not just about the product itself.but the service quality,cultural taste,competitive reputation,social image and other comprehensive brand value.The diversified needs of customers are difficult to be satisfied by traditional marketing methods.Consequently,the hotel’s business traits should be taken into account to craft and perfect their marketing plans,augment customer contentment,faithfulness and allegiance,thus guaranteeing that the hotel is in a secure position in the competition.Through investigation and analysis,it was discovered that the marketing management of Chongqing TC hot spring hotel has a domestic and foreign research status,as well as a marketing status,which was determined by employing literature research method and questionnaire survey method.This paper focuses on the marketing management of Chongqing TC hot spring hotel as the research object.serious hotel product homogeneity;Insufficient sales channel construction;Single way of promotion;The service level needs to be improved;Some facilities are old and obsolete;The service process needs to be standardized and other 7problems.This paper proposes the following steps for Chongqing TC Hot Spring Hotel to bolster its marketing management and address the current difficulties it faces: Firstly,revamp all of its customary offerings and devise novel ones;Secondly,embrace benign price discounts,amalgamated pricing,and differential pricing.Third,continue to consolidate direct sales and travel agency channels,vigorously expand network channels,and explore the surrounding rural potential market;Fourth,integrate promotion methods,increase green promotion;The fifth is to develop scientific,reasonable and systematic staff training plan,improve staff’s business level and sense of ownership,improve staff satisfaction,pay attention to customer maintenance,reduce customer turnover rate;Sixth,improve the service environment,refine customer management and strengthen the display of service personnel,and build the service scene system;Seven is to develop standardized service process,before,during and after service in accordance with the standards to improve the level of service.This paper proposed to optimize the internal marketing organization structure,assess management,promote hotel information construction,and bolster staff training measures to guarantee the successful execution of the marketing strategy.