Research On The Marketing Strategy Of S Tire Compan

The number of cars in China is increasing,and the demand of tire market is increasing.However,with the increase of the number of tire enterprises,the competitive pressure in the tire market is increasing.In the fierce market competition,how tire enterprises improve and optimize their marketing strategies according to the market situation has become an important issue for tire enterprises.This paper mainly uses literature research,field survey and other research methods to analyze the product strategy,price strategy,channel strategy,promotion strategy and other current situation and industry environment of S brand tires,and then uses the 4P theory in marketing to improve and optimize the marketing strategy of S tire company.The article first analyzes and draws lessons from the research results of domestic and foreign scholars,and then analyzes the macro environment of China’s tire industry and the micro environment of S Tire Company.Then,the 4P theory is used to analyze the product strategy,price strategy,channel strategy and promotion strategy of S Tire Company,and it is concluded that the company currently has problems such as serious tire product homogeneity,passive product pricing,and excessive dependence on offline entities in marketing channels,which makes its marketing strategy not meet the market demand,and to some extent limits the development of S Tire Company.Finally,on the basis of comprehensive analysis,combined with the 4P theory,put forward specific improvement suggestions on the marketing strategy of S brand tires,such as increasing the research and development of new products,differential pricing strategy based on product categories,vigorously developing new retail,optimizing the marketing channel management mode,and improving the overall quality of the marketing team,so as to improve the effectiveness of S brand tire marketing strategy.