Research On Pricing Strategy Of Passenger Car Tire Of G Company

The development of China’s tire market has been accompanied by changes in China’s economic development state and constantly changing.Initially,there were only three state-owned tire manufacturers in the country,and tire products were in short supply.With the development of Chinese economy,the market demand is more and more large,the foreign capital tire enterprises are optimistic about the development prospects of Chinese tire market,have entered the Chinese market,the domestic tire production enterprises also spring up,it also promotes the technological progress of Chinese tire and the further prosperity of the tire market.Around 2010,due to the excessive number of domestic tire production enterprises and the blind and fast expansion of production capacity,the supply of Chinese tire market exceeded demand for the first time.Coupled with the implementation of the anti-tire policy of the United States against China,domestic tire enterprises successively exported to domestic sales,which further intensified the competition in Chinese tire market and resulted in a serious decline in the profits of all tire production enterprises.In particular,some small and medium-sized tire enterprises face the risk of bankruptcy.Therefore,in order to increase the market sales share,the tire enterprises have increased the investment in the market,channels,products and prices to improve their market competitiveness.In the face of the current situation,this paper starts from the analysis of the current situation of G company,and only conducts a full comparison and analysis on the pricing strategy research,market price system management and direct competitive brands of G company,so as to enhance the competitiveness of G brand,occupy an advantage in market competition and improve operating profit.This paper first introduces the general situation of G Company,and introduces and analyzes the status quo of market positioning,price,channel and promotion of G Company through the 4P theory related to marketing issues,and introduces the simple idea and operation mode of G brand passenger car tires in China’s tire replacement market.It is found that the key problems affecting the sales decline of G company,such as the lack of clear product sorting of G brand tires,relatively simple pricing method and imperfect guarantee implementation measures,are not enough.Then,in view of the current market price system of G brand tires,various sales levels have reduced the cooperation with G brand due to insufficient product profit,G brand sales declines,market share decreases year by year,operating profit declines and other reasons are analyzed.Finally,using marketing channels and other relevant theoretical data,and referring to the research experience of pricing strategy in other industries,Finally,relevant suggestions suitable for the development of G company’s passenger car tire market are put forward,and other tire enterprises can be referred to in terms of market operation mode,pricing strategy,safeguard measures,etc.