Research On Progress Management Of Intel Ligent Marketing Platform Based On Scrum Agile Development

The project progress management refers to the management of the progress of each stage and the deadline for the final completion of the project during the implementation of the project.In the process of implementation,scientific methods need to be adopted.Software development in the Internet age is a stage where requirements change quickly and frequently,and an agile development model is needed to help teams realize products quickly.Scrum was formally put forward for this goal.Scrum is a project management framework that emphasizes teamwork,accountability and iterative progress to achieve clear goals.It is very suitable for industries with fast-changing needs,so this module is very fast.It is pursued by more and more people.The intelligent marketing platform is currently an intelligent marketing platform jointly developed by our platform and Company A.It aims to use the computing and decision-making capabilities of big data and AI to provide the operators of Company A with more precise marketing strategies,and provide more accurate marketing strategies for the business lines of Company A.Pave the way for a comprehensive digital transformation.The project itself is a typical domestic Internet software project,with rapid changes in demand and frequent iterations that are also characteristics of the project.The project team members are not familiar with the industry where the new products come from.Therefore,in the early stage of the project,it is often necessary to repeatedly modify the product requirements based on feedback from all parties.Many members of the development team used traditional management methods to carry out project iterations.The handling of demand changes cannot be done handily,so the product development schedule is very unsatisfactory,and there are also many problems in the quality of product delivery.This article combs and analyzes the current platform’s R&D status and team organization structure,aiming at a series of problems in the project,combining project management and project schedule management theoretical knowledge,applying Scrum agile development management framework,from agile organization,agile development,etc.To conduct project management research in order to sort out a set of project schedule management methods suitable for similar projects.This article first combines the theoretical knowledge and background of Scrum agile development to explain the methodology of project management and schedule management.At the same time,it analyzes and compares traditional software project management methods,focuses on why agile development is more suitable for the current Internet software development status,integrates Gantt chart method,network diagram method,WBS task decomposition,single code method and other tools to develop a Set of efficient and feasible schedule management plan.Re-study the project background and the details of other aspects of the project,and finally analyze the application of Scrum agile development method in the current platform.