Research On Green Development Strategy Of HM Recycled Materials Ltd. In The Context Of Low Carbon Economy

The goal of "carbon peaking and carbon neutrality" is the theme of the day for all of humanity to thrive with the planet.In 2021,China’s 14th Five-Year Plan will strategically deploy carbon peaks and carbon neutrality,formally entering a critical period to reduce pollution,reduce carbon and increase efficiency,and promote the overall green transformation of economic and social development.Concrete as a traditional high energy consumption,high carbon emissions industry,and due to its obvious regional characteristics,product homogenization is serious,the degree of competition in the industry is increasing,the market environment is gradually deteriorating,especially by the impact of environmental protection policy,many can not meet the environmental requirements of the concrete enterprises were forced to shut down,low-carbon transformation has become the concrete enterprises to comply with the development of the times the road to go.HM is an environmentally friendly,waste-friendly technology company that integrates concrete production,operation and research and development of new building materials.Although the company has realised the urgency of transformation and has increased the development and application of new environmental protection materials,it has not achieved the desired results in the market competition in recent years.It is urgent to make a systematic analysis of the various external influencing factors and its own problems,so as to find its own position and clarify its development strategy,so that it can stand out in the future industrial changes and seize the market opportunities.The paper analyses the drivers of concrete enterprises’ choice of green and low-carbon development strategies through a review of the literature on green development strategies in the context of a low-carbon economy and research results related to strategic management.And on this basis,based on the study of the current situation of HM’s development,using various analysis tools such as PEST,SWOT and EFE to further explore the influencing factors of the choice of green development strategy for this industry,combined with theoretical derivation,to propose the most suitable green development strategy choice conclusion,implementation guarantee and strategic objectives for HM under the current environment.The main research contents include:(1)Through literature research and theoretical derivation,combined with the characteristics and advantages of enterprises’ green and low-carbon behaviour,it is proposed that green development strategy can become an inevitable choice for concrete enterprises,which can provide powerful support for concrete enterprises to cope with the pressure of industrial transformation and upgrading and to seize market opportunities.(2)Green and low-carbon orientation,corporate resources and capabilities,stakeholder pressure and the competitive market environment jointly influence HM’s green development strategy choice,forming a model of factors influencing HM’s green development strategy choice.(3)Researching and formulating HM’s development strategy and safeguards,to clarify the future development path and direction of the company,and to provide guidance and reference for other similar enterprises’ strategic management practices.