Research On Value Co-creation Model Of Industrial Internet Platform

With the deepening integration of new generation information technology and industrial industry,industrial internet platform is booming all over the world,which has also attracted the great attention of our government.As an important support to promote the digital transformation of industrial enterprises,realize the resource sharing of multiple subjects and promote the value co-creation of multiple subjects,the value co-creation model based on the industrial internet platform has become an important issue concerned by the academic community.Based on combing the relevant research results at home and abroad and summarizing the theoretical framework,this study attempts to take the R&D leading enterprises of industrial internet platform as the research object,focus on the value activities carried out by various subjects based on industrial internet platform,and explore the basic mode of value co-creation of industrial internet platform,as well as the factors and action path affecting the construction of this mode.Firstly,taking the theoretical framework summarizing the existing research results as the reference object,this study selects three well-known industrial internet platforms with different characteristics in China,and makes a rooted analysis with the help of qualitative analysis software NVivo 11;Secondly,according to the results of the rooted analysis of the case,this paper summarizes the value co-creation mode of the industrial internet platform of the case enterprise,and refines the basic value co-creation mode of the industrial Internet platform;Finally,this study applies ism method to make an empirical study on the factors and action paths affecting the construction of value co-creation model of industrial internet platform.The results show that:(1)different industrial internet platforms have different value co-creation models in various links;(2)The value co-creation mode of industrial internet platform is mainly composed of four key elements:platform support,multiple subjects,subject interaction and value co-creation;(3)Among the key factors affecting the construction of the value co-creation model of industrial internet platform,the technical ability and scalability of industrial internet platform are the root factors,technology R&D,resource interaction and platform standardization are the intermediate factors,and the main participation and user interaction based on industrial internet platform are the direct factors.Finally,according to the results of case study and empirical research,this study puts forward management practice suggestions for leading enterprises of industrial internet platform to design a favorable value co-creation model.