Research On The Marketing Strategy Of Modern Agricultural Expo Park Based On Tourist Experience

Economic development and the support of national policies have brought opportunities for the development of the modern agricultural expo park.As an organizational form that combines agriculture,technology and experience,the Modern Agricultural Expo Park is the product of the development of modern agriculture.With the increasingly fierce competition in the tourism industry,promoting the marketing of the Agricultural Expo Park is the premise of long-term development.In order to allow tourists to have a better experience in the Modern Agricultural Expo Park,it is necessary to analyze the tourists’ perception of the Agricultural Expo from the perspective of tourists’ experience.The real feelings and needs of the garden,feel the agricultural culture,agricultural technology and natural scenery.From the perspective of tourists’ experience,this thesis summarizes the development of modern agricultural expo parks under the experience of tourists on the basis of summarizing the theory of tourist satisfaction,marketing theory,experience marketing theory and service marketing theory,combined with the functions and characteristics of modern agricultural expo parks.The influencing factors mainly include brand strength,image building,experience projects and service levels.Taking China’s Chilechuan Modern Agricultural Expo Park as an example,it analyzes its marketing environment and designs questionnaires,field research,interviews and data collection on how to improve the quality of tourists’ experience.The validity of the questionnaire was verified by using SPSS software for reliability and validity analysis,and then the main factors affecting the tourists’ experience during the construction of the park were summarized through data statistics and Likert scale analysis.The survey results show that China’s Chilechuan Modern Agricultural Expo Park has achieved certain effects in the display of resources and scenery.For example,tourists think that the scenery and environment in the park are more beautiful,the tour is comfortable,and the tourist commodities can reflect the characteristics of the Agricultural Expo Park.However,the Agricultural Expo Park has poor performance in the development,marketing and brand building of experience projects,and there are problems such as single experience products,few publicity channels,few promotional activities,and unreasonable pricing.The purpose of the article is to analyze the current marketing problems of the Agricultural Expo Park through the questionnaire survey of tourists’ experience on the basis of studying the marketing environment of the modern agricultural expo park in Chilechuan,China,and put forward corresponding suggestions in terms of products,prices,channels,experience and services.Marketing strategy,and put forward targeted suggestions,hoping to play a certain reference for the marketing strategy and sustainable development of China’s Chilechuan Modern Agricultural Expo Park.