Chengdu Dreamland Theme Park Visitors To Experience The Satisfaction Promotion Strategy

Theme park with the rise of tourism and the growing, breaking the traditional sense of resource-oriented tourism development model, to win more and more attention and love, with the strong momentum of development in tourism this year.The theme park is bound to usher in a new one.According to the World Tourism Organization predicts that the future theme park in one of the trends of the new tourist attractions.This study comprehensively reviewed the relevant literature and analysis on a regional, recreational classes, privatetheme park research purpose, significance. According to preliminary studies, visits and investigations, this study chose Chengdu the Nanhu Neverland regional, recreational classes, private nature theme park as a research object. Positions in the pre-internship field on the basis of questionnaires and in-depth analysis, this study chose to use descriptive statistical analysis, variance analysis, factor analysis of the proposed relationship model for evaluation, testing and comparison, the conclusions of this study were answered the following issues:(1) regional, private recreational sex theme park in the identification of the target visitors(2) regional, recreational private nature theme park in the perceived quality of the elements of the recognition and importance of the definition.(3) regional recreation private theme park visitors travel behaviour intentions constitute the definition of the element(4) a regional recreational private theme park visitor satisfaction constitute the definition of the elements of its importance.(5) enhance the theme park visitor satisfaction can come up with how the results of these findings, the Fantasy Island theme park, What kind of advice?Research findings for the development of regional, private recreational theme park, What is the significance? Thus this study to select the Dreamland theme park, enhance their visit by satisfaction research, and propose appropriate research questions: Third, the purpose of this study include:Through literature research and discussion, summed up the impact Dreamland visitors satisfaction dimensions, combined with other scholars on the basis of the specific characteristics of the research object impact Neverland tourist satisfaction dimension.Neverland theme park visitor satisfaction dimension model, according to the model design of survey questionnaires, conducted a questionnaire survey.An Empirical Study of Neverland, verify that the build Neverland visitors Satisfaction dimension.(3) Neverland visitors overall analysis to find various types of tourist satisfaction concerns.Based on the findings, Neverland, and this type of theme park development, management give advice to improve the function of this type of theme parks in the context of tourism development on people’s leisure role.The contents of this study consists of five main parts.The first part of the introduction, the main details of this study background, purpose, research innovation, research ideas, research methods.The second part is the definition of the concept of this study and related literature review, mainly domestic and foreign scholars on the theme park, satisfaction, quality perception, travel experiences and travel behaviour intention of the sort.On the basis of literature review, this study Neverland theme park purpose and significance as the object of this study.The third part is the assumption of this study, based on literature collection and field internship research to understand the impact of Neverland theme park tourist satisfaction perception factors, the resulting model Neverland theme park tourist satisfaction, perceived value factors,According to the model to design the questionnaire and the questionnaire pre-surveys and formal research.The fourth part is an empirical analysis of this study the data analysis process, the Neverland theme park visitor satisfaction factor data through factor analysis built before visitors satisfaction dimensions verified by analysis of variance to identify a variety type of tourist satisfaction differences between the factors.The fifth part is the conclusions and recommendations for the descriptive statistical analysis, factor analysis and variance analysis, findings, summary of the research process; the corresponding proposal for the conclusion.Neverland theme such regional characteristics of the recreational private theme park starting in the process of development of the new theme park a better chance of survival and development to give the corresponding revelation, for this type of theme park business provide the basis for management and development.The research methods used in this study are:depth interview, literature survey, questionnaire and statistical analysis method.According to the meaning and purpose of this study, extensive literature collection and reading in the pre-established on this basis, the theoretical models and assumptions of this study, this design the survey questionnaire.Although in this study every aspect of attention to academic rigor, but because some of the reasons I theoretical knowledge and time, there are certain limitations and inadequacies.