Research On The Development Strategy Of Jiasheng Catering Management Co.,Ltd

After the reform and opening up,China’s economy has developed rapidly and the catering industry has also developed very rapidly.With the development of human society and the improvement of people’s living standard,people’s pursuit of food has also started to be higher and higher.Nowadays,China’s catering industry has entered the stage of diversification of investment subjects,diversification of business modes and chain of business models.The catering industry has played a huge role in driving domestic demand,boosting consumption and promoting employment in all aspects.In order to promote the sustainable and stable development of the catering industry,the state ministries and commissions have also issued various policies and opinions related to the development of the catering industry.In recent years,the development of China’s catering industry has also been very rapid and stable.In 2020,the sudden outbreak of COVID-19 had a huge impact on our economic development and people’s lives.Numerous industries in our country,especially the catering industry,were severely affected.Numerous catering companies have experienced product backlogs,plummeting customers and capital turnover difficulties.In order to solve the real difficulties faced by the catering industry and continue to play its important role in expanding domestic demand and solving employment,governments at all levels have accordingly introduced various policies and measures to support it.Jiasheng Catering Management Company was established in 2007 and is headquartered in Guangzhou,operating a total of 10 medium and high-end hotels under its umbrella.Due to the impact of COVID-19,Jiasheng Catering Company’s operation also encountered certain difficulties.However,relying on its own previous long-term accumulation and strong strength,Jiasheng Catering Companyhas survived the most difficult period.It is also necessary for Jiasheng Catering to rethink and choose its own development strategy in order to sustain stable development in the current complex and changing competitive environment.The study found that Jiasheng Catering Company should choose product differentiation strategy as its future development strategy,and focus on product differentiation,image differentiation and service differentiation as the implementation focus of the strategy.Jiasheng should strengthen differentiation in products,services and image,highlight its own characteristics and advantages,and establish a unique brand image.Jiasheng Catering Company can choose to adopt "collaboration mode" as the implementation mode of development strategy,and promote the implementation of development strategy according to the ideas of ideological deployment before strategy implementation,establishment and improvement of organizational structure and system,talent training,selection and training,and promotion of industry and strategic cooperation,while adjusting and improving organizational At the same time,we will make targeted improvements in six aspects: adjusting and improving the organizational structure,strengthening the research and development of new dishes,continuously improving service quality,optimizing human resources management,strengthening corporate marketing and brand promotion,and promoting corporate culture construction,in order to guarantee the smooth implementation of the development strategy.