The Strategic Cost Management Optimization Of Z Tourism Co. Ltd

In 2020,Corona Virus Disease(Hereinafter referred to as COVID-19)swept China,tourism industry deeply affected by the disease.At the same time,the competition between traditional tourism enterprises and online tourism enterprises is fierce,and online tourism enterprises constantly continue to compete for the market share of traditional tourism enterprises.The State Council established online travel development measures in November 2020 in order to promote the healthy operation of tourism and guide the tourism industry in the right direction.In this context,Z Tourism Co.Ltd as a typical representative of traditional travel companies was found to have more problems in its strategic cost management system after field research.This paper intends to summarize its problems and analyze and solve them,trying to solve the operational bottlenecks and dilemmas of Z Tourism Co.Ltd and provide reference ideas for the transformation of traditional tourism enterprises to online tourism enterprises.Therefore,the study of strategic cost management is of great relevance to traditional tourism companies in transition and need to improve their resilience to risks.This paper takes Z tourism Co.Ltd as the research object,combines the theories related to strategic cost management,and studies the current situation of strategic cost management of Z tourism company through field research method.The analysis of the research results reveals that the problems of its internal strategic cost management include:cost input do not match strategic target,strategic cost management process is not sound,strategy cost reduced space is limited,the low degree of internal resource integration,and so on.The reasons for the above problems are: the lack of awareness of strategic cost management,the mismatch of organizational structure,the drawbacks of traditional tourism model,and the single accounting method.In view of the above reasons,we suggest to optimize the strategic cost management of Z Tourism Co.Ltd from the awareness level,system level and method level,and the optimization measures include further raising the awareness of the importance of strategic cost management,further strengthening the rendering of corporate culture,optimizing the organizational structure,improving the supervision system,establishing evaluation indexes,and updating the accounting methods.Finally,the shortcomings of this papers’ research and the ideas that can be learned from peers are summarized.From this paper’s research on the strategic cost management of Z Tourism Co.Ltd,the following ideas for enterprise transformation can be obtained: the strategic cost management ideology of organization personnel should be continuously strengthened;the organization management model should be adapted to the enterprise development strategy;the accounting method should follow the pace of enterprise strategic development and be adapted to the business type,etc.It has been proved that the value chain analysis can uncover the potential costs and analyze the cost composition and cost expenditure more comprehensively.The last is the consistency of measurement indicators with strategic development,and the balanced scorecard can be used as an effective analysis tool connecting strategy and target cost,which is worth to be quoted and promoted by the industry.It is hoped that the study of this paper will provide peers with reference ideas.