Research On The Optimization Strategy Of Quzi Cultural Park Research Product Development Based On Tourists' Perception Surve

In recent years,with the upgrading of consumer demand,the purpose of tourism is no longer limited to a single leisure and entertainment,but begins to seek knowledge and experience culture,and the mode of "tourism + culture" arises at the historic moment.As a cultural tourism development mode for the purpose of education and learning,research has been recognized and supported by the state and cultural tourism departments at all levels.Quzi Cultural Park has become the earliest research base in Hunan province because of its unique cultural tourism resources,and its research product development has certain advantages,but the existing problems are also more obvious.In order to promote the optimization of research product development of Quzi Cultural Park,this thesis studies the optimization strategy of research product development of Quzi Cultural Park based on the perception of tourists(teachers,students and parents who went to quzi Cultural Park for field research).This paper collected relevant information about the research products of Quzi Cultural Park through field research,literature review and questionnaire survey.Firstly,it used RMP theory to sort out the development status of research products of Quzi Cultural Park,and then designed and distributed questionnaires based on consumer behavior theory and tourist perception theory.At the same time,SPSS data analysis method was used to analyze and study the recovered data,and it was concluded that the research product development problems of Quzi Cultural Park were mainly manifested in the lack of experience in the development of research courses,the lack of depth in the development of research resources,the weak marketing strength of research,and the inadequate implementation of security guarantee.Then in the following research study market law of development and the teachers and students,parents,research learning demands based on qu yuan culture research study product development optimization strategy should begin from the research study course mining,research study resources development,research learning and learn marketing product optimization,etc,to the scientific planning of the qu yuan culture studies product depth development provides practical reference,It also provides reference for other research bases to develop and optimize research products.