Research On The Construction Of Tourism Product System Of Agricultural Cultural Heritage Based On Tourist Perception

With the rapid development of industrialization and the acceleration of urbanization,the rapid increase of mechanical production urban population has caused irreversible damage to agricultural culture.The prominence of various drawbacks makes people pay more attention to agricultural civilization.The United Nations Food and Agriculture Organization(FAO)proposed GIAHS project to protect and make rational use of it.In the process of Agricultural Cultural Heritage Tourism development,there are some misunderstandings,such as ambiguous connotations,identical tourism products with conventional scenic spots.The reform of tourism supply side promotes the construction of tourism product system in accordance with its own characteristics as soon as possible.Through the analysis of the related research status of Agricultural Cultural Heritage tourism,it is found that few scholars at home and abroad have studied the product and system of Agricultural Cultural Heritage tourism.The core of their tourism activities is to understand,learn,experience,respect and traditional agricultural production and life-related cultural heritage,and their tourism products should also be designed around this.At the same time,in the existing literature on tourism product system,most scholars build tourism product system on the basis of the characteristics of resource sites.With the continuous development of tourism,the product system constructed from the supply can not meet the diversified needs of tourists,and also causes the extreme of resources.Big waste and mismatch of elements.In addition,the research mostly focuses on qualitative analysis.Based on this,this paper studies on the construction which is the promotion of the theoretical research and development of Agricultural Cultural heritage,and also helps the relevant tourism business managers to adjust the agricultural cultural heritage tourism products and realize the production.It has theoretical and practical significance.Firstly,the factors influencing the construction of agricultural cultural heritage tourism product system are studied and analyzed,including the market demand of tourists,the tourism resources of agricultural cultural heritage tourism sites and the current situation of tourism products.Then,according to the relevant theoretical basis and the principles of systematization,diversification,adjustability and sustainable development,the questionnaire of tourists’ perception is designed.The selection of its indicators is explained.And constructed a universal system of agricultural heritage tourism product structure(MES).Finally,Hani Terrace Agricultural Cultural Heritage in Yuanyang is selected as the research object.The feasibility and validity of the system are verified by constructing a complete tourism product system of Agricultural Cultural heritage,and the Optimization Countermeasures for the tourism products of agricultural cultural heritage are put forward,in order to provide reference for the development of Agricultural Cultural Heritage Tourism products.