Research On Marketing Strategy Optimization Of YGQD Company’s Pesticide Products Under The Agricultural Socialization Service System

In recent years,under the social background of accelerating the development of agricultural modernization and building a new agricultural socialized service system,pesticides,as an important means of production for the realization of agricultural modernization,have also received more attention.The country has successively introduced the development of pesticides.Planning,prohibiting the restriction of the use of high-concentration pesticide products,and achieving zero growth of pesticides by2020,to promote the green,healthy and sustainable development of the pesticide industry.However,the development of pesticide companies is facing many difficulties: on the one hand,China is vigorously increasing the utilization rate of chemical fertilizers in grain crops,adopting green prevention and control measures for crop pest control,and the use of pesticides is shrinking.On the other hand,under the agricultural socialized service system,domestic The marketing situation faced by pesticide companies is complicated:the change of marketing targets,the complicated level of pesticide sales channels and the lack of Internet promotion models,and the large foreign pesticide companies entering the domestic pesticide market one after another,grabbing the pesticide market share in China,have brought a lot to China’s pesticide market The impact.How to transform and upgrade pesticide companies,reasonably position the consumer market,broaden the sales channels of green pesticide products,adjust and optimize marketing strategies,and enhance the core competitiveness and influence of the company has become an urgent problem to be solved.This research uses Henan YGQD Agricultural Technology Co.,Ltd.as the research object.Under the agricultural socialized service system,the sales target groups of pesticide companies have quietly changed.This research believes that in the industrial market,different types of consumers have the same product marketing mix There are often different needs,so the STP target marketing strategy is used to define the marketing objects of agricultural enterprises,and based on 4Ps marketing theory,PEST macro-environment analysis,and internal and external environmental comprehensive analysis methods,in-depth discussion of Henan YGQD Agricultural Technology Co.,Ltd.Marketing situation,changes in sales targets,and development opportunities for pesticide companies in the unified defense and governance organization.Aiming at the current development and marketing status of biological pesticides of Henan YGQD Agricultural Technology Co.,Ltd.,taking the consumer green consumption concept as a starting point,combining corporate marketing methods in the Internet era,emphasizing the importance of network marketing,and proposing the company’s biological pesticide marketing strategy Optimized recommendations to achieve the purpose of promoting the company to achieve sustainable development.Based on the research results,this article proposes: First,focus on service orientation,and devote to providing consumers with diversified services,while focusing on the essence and connotation of services;second,focus on product research and development,increase scientific research,optimize product portfolio,and strengthen brand products Manage,implement product pricing differentiation strategies;third,update and upgrade pesticide application outsourcing equipment,increase the production ratio of large-package products,and weaken the impact of land fragmentation;fourth,use new media and new technologies to adjust sales channels.Actively embrace the Internet,and conduct channel marketing management and adjustment and optimization with new media platforms.Fifth,extensively use network marketing methods to strengthen the cultivation of comprehensive talents,and actively assume the main responsibility in public relations.