Research On The Financial Integration Optimization Of LW Real Estate Company

The Ministry of Finance of China emphasizes the importance and urgency of the integration of business and finance in the Basic Guidelines on Management Accounting,and encourages enterprises to accelerate the transformation of accounting functions and use management accounting tools and methods to realize the organic integration of financial business.Industry and financial integration is an advanced mode for enterprises to realize the financial and business management reform in response to the information age,but the business departments and financial departments of most enterprises have always existed in a relatively independent working mode.Real estate as one of the pillar industries of the national economy,after decades of vigorous development,gradually entered the cooling-off period,various internal and external factors lead to real estate enterprise competition,in the face of the competitive market environment,real estate enterprises should change the traditional management mode,improve internal management skills,maximize benefits,and industry fusion as a new way of financial management in the information age,provides a new way for management mode change.By analyzing the status quo of the financial integration of LW real estate companies,Found that its finance failed to really participate in the business front end,comprehensive budget management failed to play a guiding role,information system lack of data feedback ability,low efficiency of data and information sharing in the financial department,By analyzing the root causes,The main reasons for the above problems are the unreasonable organizational structure and personnel management allocation,financial personnel understanding of the integration of industry and financial,the lack of perfect budget management system;therefore,Combined with relevant theoretical basis,optimization measures suitable for the integration of LW real estate companies: establish a comprehensive budget management organization,strengthen the training of compound talents of industry and finance integration,build a perfect budget management assessment and evaluation system,At the same time,accelerate the construction of industry and finance integration information system.