Case Study On Internet Catering Marketing Of S Hotel

With the development of economy,the rise of the tertiary industry,especially the service industry,has made the hotel industry develop rapidly.Under the background of "Internet +",consumers’ consumption demand has been upgraded.Under the influence of changes in the market environment and consumer demand,consumers’ consumption behavior and consumption habits have undergone significant changes.Hotels need to break the traditional marketing model and use "Internet +" to tap Internet marketing channels and reduce their dependence on external platforms.The catering department is the core department of the hotel,and the backwardness of its propaganda concept and technical means has seriously affected the hotel’s income.How to innovate marketing methods,expand consumer groups,and increase restaurant operating income is an urgent problem faced by hotel restaurants.This thesis takes S Hotel as the research object,adopts the method of case study,literature materials,and experience summarization,and writes ideas according to the actual case description,questioning,case analysis,suggestions and measures of S hotel restaurant.Through the description of the Internet background and the current situation of the catering industry,the current marketing status of the catering department of S Hotel is deeply studied.The restaurant analyzes typical cases of product planning,promotion strategies and service methods,and identifies the problems existing in the catering marketing of S Hotel,which are mainly manifested in the lag of marketing methods,consumers’ perception of restaurant activities is backward,and consumer positioning is inaccurate.Target consumption The user is not clear,the promotion and drainage cannot be combined with the restaurant service,and the consumer experience is reduced.In the context of "Internet + hotel",consumer demand has changed,and the marketing methods of hotels and restaurants should also keep pace with the times,optimize marketing strategies,and transform from traditional marketing to online marketing.Based on the STP theory and the 4P marketing theory,the thesis solves the problems existing in the catering marketing of the S hotel from the aspects of subdividing the target consumer market,developing new target groups,and creating new products and services.Combined with the current operating difficulties of S Hotel catering,according to the existing marketing environment,from the marketing aspects such as increasing the number of consumers,adding new consumer segmentation,and improving the marketing process,it is ensured that the marketing method of the hotel catering can be closer to the local market and closer to the local market.Consumer demand increases the hotel’s catering revenue.Marketing decisions based on Internet marketing play a vital role in increasing the catering revenue of S Hotel,and provide ideas and methods for the catering operations of other star-rated hotels.