A Study On The Development And Countermeasures Of Rural Tourism In Zhongshan County,under The Backgroud Of Rural Revitalization

In recent years,with the improvement of people’s living standards and the growth of demand for a better life,the demand for the tourism industry is growing.Especially with the introduction of a series of national incentive policies,rural tourism as a form of tourism industry + has also developed rapidly.Rural tourism has gradually become the backbone of the country to solve the "three rural" issues and promote rural revitalization.At the same time,with the promotion of rural tourism industry nationwide,there are many problems in its development.Therefore,in the context of rural revitalization,how to promote the high-quality development of rural tourism industry? How to promote rural revitalization by improving the tourism industry? How to use the development of rural tourism to consolidate the achievements of poverty eradication and promote rural revitalization? These problems have important research and implementation significance.Rural tourism is one of the important industries in Zhongshan County.Although the development of rural tourism in Zhongshan County started relatively late,with the advantages of local resources and location,the party and the state attach great importance to and policy support for the development of rural tourism,coupled with the reasonable planning and sufficient financial investment of Zhongshan County,rural tourism has achieved great development and played an important role in the local poverty alleviation,It provides a substantial industrial foundation for the Rural Revitalization Strategy.However,there are still many problems and challenges in the high-quality development of rural tourism industry.Through the research on the rural tourism industry in Zhongshan County,this paper finds that the rural tourism industry in Zhongshan County has many problems,such as high homogeneity,lack of integrated development,lack of management talents,poor marketization,great impact of COVID-19.In the context of the Current Rural Revitalization Strategy,in order to break through the bottleneck of the development of rural tourism industry,we must further improve the development planning of rural tourism industry,promote near sustainable development,deeply tap advantageous resources,highlight local characteristics,promote near market operation,promote near rural tourism industry financing,develop the market of rural tourism characteristic products,adhere to the path of deep integration and development of multi industries,and promote near rural tourism and urbanization,industrialization "Beautiful rural construction",forestry,agriculture,water conservancy and other integrated development of "tourism +" new development direction,vigorously cultivate and introduce professional talents,build a professional tourism service team,and ensure the scientific and effective prevention and control of the COVID-19.