Research On Development Regional Imbalance Of Cross-border E-commerce In China Based On Entropy Method

With the steady development of international trade and the continuous popularization of the Internet,the form of trade between subjects is emerging in China,and this new form of trade is called cross-border e-commerce.Cross-border e-commerce is a new economic growth point in the Internet era,bringing new opportunities and challenges to Chinese enterprises.However,although the macro environment for the development of cross-border e-commerce in China is improving day by day,the development level of cross-border e-commerce in different provinces and cities is different.This will lead to an ever-widening gap and lower the overall level of development of cross-border e-commerce in China.Therefore,it is imperative to measure the development level index of cross-border e-commerce in China’s provinces and cities.It will help to deeply understand the development level of cross-border e-commerce in China’s provinces and cities.Development provides a reliable and realistic basis.On the basis of sorting out relevant literature and theories,this paper first analyzes the development status and existing problems of regional cross-border e-commerce.Secondly,based on China’s e-commerce measurement model,combined with the development and construction requirements of cross-border e-commerce in various provinces and cities in China,a cross-border e-commerce development including three dimensions of environmental scale,application penetration,and development capability is constructed.And then based on the entropy method to calculate and analyze the cross-border e-commerce development level index of 31 provinces and cities in China except Hong Kong,Macao and Taiwan from 2010 to2019.The analysis shows that,from the perspective of development trend,the general index of cross-border e-commerce development level in most provinces and cities in China shows an upward trend;from the perspective of equilibrium level and regional structure,there are obvious regional differences in the development of cross-border e-commerce in China.According to the index analysis,most provinces and cities in China have certain development potential in cross-border e-commerce.Then,a panel data model is established to analyze the impact of economic development level,logistics development level,human resources and application level on China’s overall and regional cross-border e-commerce development.The development of business has a certain impact,and there are differences between the three types of regions.Finally,based on the calculation results and empirical analysis,strategies to improve the development level differentiation of cross-border e-commerce in China are put forward.Including leading regions to take advantage of the cross-border e-commerce industry to achieve multi-level development,play a leading and exemplary role;medium regions to deepen the reform of traditional enterprises and accelerate the development of logistics technology;potential regions to strengthen infrastructure construction,absorb excellent experience,cultivate and attract more Many cross-border e-commerce talents.