Research On The Profitability Of Yonghui Supermarket’s New Retail Model

After the retail trade development enters the new retail period,industry in the development of online dividend presents the trend of gradually disappear,in the development process of physical stores has also been greatly restricted,Which makes the online sellers and offline entity enterprise,are fully aware the urgency of the transformation of development,under the background of the development of the industry at present,it only take active measures to increasing the application of information technology,Only by fully applying the Internet of Things and big data technology to the process of industry development and realizing the organic integration of online and offline sales,can we make full use of technological advantages to break the bottleneck faced by the industry in the process of development.Yong hui supermarket retail industry in China is a representative of the enterprise,in 2017,Ranking sixth in the national chain enterprises,Companies in the development process of engaging in research and exploration of retail model,especially in2017 Yonghui supermarket development mode was explored by the industries of called "super species" of new forms,the industry has a strong reference and reference.This paper discusses the development model of Yonghui supermarket to provide effective reference for the industry.In the research process of Yonghui Supermarket,this paper mainly uses literature analysis and qualitative analysis,combining with the characteristics of new retail model to analyze the profitability of Yonghui Supermarket.From the perspective of new retail model,it makes a comprehensive and in-depth systematic study on the process of the new retail model,and combining with the financial data published by Yonghui Supermarket from 2015 to 2020,it analyzes the profitability of Yonghui Supermarket from both horizontal and vertical aspects,using profit.This paper analyzes the influencing factors of Yonghui Supermarket’s profitability under the new retail model,mainly focusing on the quality analysis of enterprise profitability after adopting the new retail model and the results of the new retail model’s impact on profitability.Through the above analysis,it is found that there are some problems in the profitability of Yonghui Supermarket’s new retail model,mainly the slow development of product sales platform under the new retail model,Which leads to the decline of operating capacity.Under the new retail model,the cost is rising,the profitability of assets and the profitability of capital are decreasing.Combined with the final case and related theories,this paper discusses the specific conclusion of Yonghui Supermarket’s profitability under the new retail model,and clarifies its development.