Research On The Development Strategy Of Haikou WZ Company Under The Background Of "Clean Energy Island"

The national ecological civilization experimental area is one of the strategic positionings--the "three zones and one centre" theory that be given by the People’s Republic of China to Hainan Province.It is clearly proposed to promote the formation of green production and lifestyle and develop the green and low-carbon industry.Hainan will accelerate the establishment of a safe,green,intensive and efficient clean energy supply system.The Hainan government has proposed constructing Hainan island into a "Clean Energy Island".To achieve this target as soon as possible,Hainan will eliminate the sale of fuel cars by 2030.This requires market players to take advantage of their advantages and wholly use the Free Trade Port policy to promote new energy vehicles to the public actively.Therefore,the construction and improvement of charging infrastructure for new energy vehicles is an important component for the government to build a "Clean Energy Island",especially for promoting new energy vehicles,stimulating fresh consumption,and helping the transformation of the tremendous industry significance.Under such a background,the electric vehicle charging facilities enterprises in Hainan Province will welcome substantial development opportunities and have broad development prospects.In this paper,we investigate the development requirements of "Clean Energy Island" and analyze the current electric vehicle charging infrastructure construction.At the same time,this paper will Using the strategic management theory of the enterprise as a guide,focusing on the new energy electric vehicle charging infrastructure business of Haikou WZ.Besides,I use PEST analysis,Porter’s five forces model and SWOT analysis and other research tools to investigate and study the macro-environment,industry characteristics and competition,and internal environment of Haikou WZ Company,clarify the specific strategic choices and strategic implementation paths,and formulate the guaranteed measures for the implementation of the strategy,and the aim to provide direction for the development of the central business of charging facilities of Haikou WZ Company.Meanwhile,to enhance the core competitiveness of the company’s main business,promote Haikou WZ Company to clutch the primary opportunity in the fierce charging infrastructure construction and operation industry,expand the market,improve the profitability of charging pile operation,establish competitive advantages in the market,further grow greater and stronger,and grow into a first-class charging infrastructure construction and operation enterprise in Hainan.