Research On Supporting Policies For Jiangxi Enterprises Participating In Overseas Exhibitions

International exhibitions have become an important means of publicity and marketing for countries and enterprises,government around the world have given corresponding support to the exhibition industry.Foreign trade enterprises in Jiangxi Province started overseas exhibition late,and affected by the changes of international situation and epidemic situation,the risk of overseas exhibition of enterprises has further increased.How to guide and encourage foreign trade enterprises in Jiangxi Province to explore the international market through policies is an urgent problem to be solved.This paper using the methods of interview,questionnaire and case analysis,investigates from the two elements of government and enterprises,collects the opinions of 15 experts in the exhibition industry and 344 effective samples of Jiangxi exhibitors,and analyzes the current situation and effectiveness of Jiangxi enterprises’ overseas participation and government support policies.The survey shows that most Jiangxi enterprises are willing to go out through overseas exhibitions,but their ability to use overseas exhibitions to improve international operation is insufficient;The support policy of Jiangxi provincial government has played a role in encouraging and guiding enterprises to participate in overseas exhibitions,but the problems existing in the implementation of the policy,such as lagging time and content,complex application process,over audit,long cashing cycle and so on,have affected the enthusiasm of enterprises to participate in exhibitions to a certain extent;To realize the positive interaction between enterprises’ overseas participation and government support policies,not only enterprises to improve their ability,but also the government to optimize and adjust the existing policies.On this basis,it puts forward policy suggestions to guide and encourage Jiangxi enterprises to participate abroad from four aspects: exhibition planning,top-level design,macro management and policy incentives.