Research On The Influence Of Subsidy Policy On Enterprises' Overseas Exhibition Participating

As the main way for foreign trade enterprises to explore the international market and participate in the international competition,the importance of overseas exhibitions has become increasingly prominent.Government subsidy policy,as an important measure to encourage and support foreign trade enterprises to develop international market,plays an enormous role.However,for the most part the willingness of enterprises to participate in overseas exhibitions depends on the subsidy policy for the most part.How to improve the effect of overseas participation further under the government subsidy policy is an urgent problem.This paper,making Shanxi Province as an example,according to the department of commerce website and CCPIT data of Shanxi Province,and questionnaire survey data studied the status quo of its foreign trade enterprises to overseas exhibition and the implementation of subsidy policies and subsidy funds.It was discovered that overseas participation is the main way for Shanxi enterprises to explore the international market and participate in international competition.However,someme issues such as unclear purpose of participation and unsatisfactory exhibition performance in the process of specific participation still exist.The subsidy policy for overseas exhibitors has a positive effect on encouraging and guiding enterprises to explore the international market and has obtained certain results.However,in the process of policy formulation and implementation,there also exist some problems such as delayed policy release,complicated procedures and verbose declaration cycle,which affect the implementation effect of subsidy policies and lower the expectation of enterprises on subsidy policies.In order to promote enterprises to attend oversea exhibition more efficiently and improve the level of foreign trade development,on the one hand,exhibitors should start from their own training of global thinking and gradually improve the ability to overseas participating.On the other hand,it is necessary for the government to refine the subsidy policy for overseas exhibitors further and take effective measuers to reinforce the regulation in the overall process.