Research On Prescription Drug Marketing Strategy Of KX Pharmaceutical Company

Medical field has been praised by the government attaches great importance to,guarantee universal health care,and promote the reform and development of health care career breakthrough,pushing drugs with quantity purchase,extrusion of drug sales price water,on the one hand,to solve the people to see a doctor expensive,difficult,on the other hand to reduce the medical insurance fund expenditure,to achieve health charged fees.In recent years,the proliferation of new drug firms,face under the condition of fixed cake market,pharmaceutical market growth is steady,into the heated market competition,the government is also ongoing health care reform,facing numerous market selection,drug firms more emphasis on marketing strategy,in order to ensure enterprises can have more resources to increase its core competitiveness.KX pharmaceutical company is a foreign capital enterprise in Italy,has just entered the Chinese market to choose the domestic enterprise and teng pharmaceutical co.,LTD.Cooperation pattern,as the market gradually mature,combined with the cooperation agreement expires,KX pharmaceutical companies choose to end the cooperation directly,build proprietary team to run from the research products,this is facing how to adopt effective strategies to market segment,Increase sales.How KX company quickly occupy the market,formulate feasible marketing strategy,flexible response to the unpredictable market environment has become the key to the success of the enterprise.Of the KX company’s pharmaceutical marketing research,this paper expounds the 7 p marketing theory and the STP theory,by using the baud five model analysis of the present industry,deeply analyze the macroscopic environment and microscopic KX company internal environment,and put forward the existing problems,and then combined with 7 ps marketing theory and STP theory of KX respiratory medicine marketing solutions are also proposed.From finding the problem,finding the cause and then solving the problem,we hope to help the company continue its advantages and improve its shortcomings.In combination with the core product strategy,drug pricing,channel construction,targeted selection of strategic partners,coupled with the "online drug circulation" mode to improve marketing in many aspects,in this process,we need to pay attention to academic promotion,strengthen relationship marketing,combined with professional publicity.At the same time,logistic support should be done well,people-oriented and cultural management should be strengthened,and an effective and reasonable salary system should be designed to help employees improve their career planning and retain excellent talents through efficient performance management.Results-oriented,the company’s internal departments work together to help each other,the visible display to the public and patients can not only protect public health,but also expand market awareness and promote product sales.