Research On The Customer Marketing Strategy Of KL Unicom Grou

In 2014,China put forward the strategy of developing from a communication power to a communication power.Information construction has become the focus of reform and innovation in the communication industry.Undertake the reform pilot mission and accumulate experience.In 2018,China Unicom and other operators also obtained 5g commercial licenses.In the context of Internet innovation and transformation in the communication industry and 5g industry,operators always focus on the group customer market in order to improve the overall income of enterprises.Due to the high average ARPU value of customers in the group customer market,strong customer stickiness,low risk of leaving the network,high proportion of overall network access and deep binding of industry informatization,KL Unicom has also become a key market.This paper takes KL Unicom Group customer market as the main research object,from the perspective of4 Cs marketing theory and relationship marketing theory,using pest,SWOT and other analysis tools,deeply analyzes the current marketing strategy of KL Unicom Group customer market,and gives the specific group customer marketing strategy according to the problems.The first chapter mainly introduces the background,significance and research ideas of this paper;The second part expounds the relevant marketing theoretical basis and research review at home and abroad;The third part analyzes the current situation and existing problems of customer marketing of KL Unicom Group.The fourth part uses pest,SWOT and other tools to analyze the marketing environment of KL Unicom and the advantages and disadvantages of the customer market of KL Unicom development group;The fourth part is to formulate the marketing strategy according to the specific marketing objectives and communication strategies of the group from the perspective of 4Cs marketing needs;The sixth part draws the main conclusions and shortcomings of the research.The customer marketing strategy of KL Unicom group discussed in this paper will be used in my practical work.It is hoped that through the application of these studies,we can broaden marketing ideas and methods and provide reference for the future high-quality and healthy development of the company.