Zhuzhou Unicom Group Customer Marketing Strategy

With the consummation of the reorganization of telecom industry and issuance of 3G license, The competition of national telecommunication market becomes more and more intensify, the group client business market that is the source of income and profit of all the operators has become primary competition.Under such circumstances, only by using a scientific marketing strategy this can make Zhuzhou Unicom survives and develops in such competitive market, And share the market, thus format a pattern of The three pillars"This article analyze the current situation of Zhuzhou Unicom on group business marketing, then analyze the competition circumstances faced by Zhuzhou Unicom on group client business marketing,especially for marketing and serving demand analysis of the survey collected a large number of the real needs of telecom customers of the group client business, combine the analysis of the identifying and the classifying of the group client business of Zhuzhou Unicom, the article also has pointed out the problems that existing in group client business marketing of Zhuzhou Unicom,at last the article induces the competitive advantages and disadvantages in addition to the opportunities and challenges on the group client business marketing of Zhuzhou Unicom.Then the article proceeds close analysis on the target market on group client business of Zhuzhou Unicom. Combining the strength of the enterprises and strategic target, the target market of the group client business has been determined. Relevant market alignment proceed by target market of the group client business has provide the basis and put forward the combining marketing strategy of relativity, relational marketing as well as reaction rate and value retribution of 4R theory.The final part of the article Study the implementation of a topical pratical case of the Group client business marking, division operating results on the impact of the group client business of the Zhuzhou Unicom, effective group client business marketing strategy, which certified the Group business of Zhuzhou Unicom relationship marketing, relational marketing, reaction rate and retribution 4R combination of the scientific nature of marketing strategy...