Research On Integrated Development Of Agriculture And Tourism In Cangnan County Of Zhejiang Province

Tourism,as a comprehensive industry,has natural integration and inclusiveness with agriculture.How to make good use of the radiation driving function of tourism to promote the benign interaction and integration of agriculture and tourism industry has become a high consensus of the government and academia.This paper studies the integrated development of agriculture and tourism in Cangnan County of Wenzhou city through field investigation,combined with the existing planning of Cangnan County,referring to previous research results,and through the research method combining theory and practice.Based on the present situation of agriculture-tourism integration in Cangnan County,this paper analyzes the advantages of agriculture-tourism integration,ecological environment,natural resources,transportation and other advantages in Cangnan County.Firstly,the infrastructure is not perfect,and the service ability of scenic spot needs to be improved.Second,the connotationis not deeply dug,the integration of agriculture and tourism is not distinct;Third,the propaganda organization is not strong enough,the promotion means need to be updated;Fourth,the main body of production and operation is not strong,and the financial support is not strong enough.Fifth,the coordinated promotion mechanism is not sound,and the supply of various resources is insufficient.On this basis,the countermeasures and suggestions are put forward to promote the integrated development of agriculture and tourism in Cangnan County.One is tostrengthen the integration of projects and promote the upgrading of comprehensive supporting facilities.Second,highlight local characteristics and promote the integrated development of agriculture and tourism;Third,construct three-dimensional marketing system and expand the integrated development path of agriculture and tourism;Fourth,increase financial support,truly care to support the integration of agriculture and tourism;Fifth,we will strengthen government guidance and improve the guarantee mechanism for integrating agriculture and tourism.It is hoped to provide a feasible reference for the integrated development of agriculture and tourism in Cangnan County.