Research And Application Of Brand Celebrity Precise Launch Strategy Under The Background Of Big Data

In recent years,with the rapid development of network and computer technology,the concept of big data has also swept the industry and constantly changed the survival status and business pattern of the industry.The information contained in big data has also brought great business value to enterprises,and has a profound impact on the business development and marketing management mode of various enterprises.Data driven marketing can grasp the characteristics of users in advance and match the personalized needs of users more quickly,so as to reach them more accurately.However,while big data analysis has brought many companies based,it also faces challenges.How to seize opportunities and face challenges has also become the focus of companies’ thinking.The advent of the era of big data analysis has strengthened the competition between the two sides of brand marketing.Brand promotion has arranged new media to find a more effective marketing model.D company is a MCN enterprise specializing in brand &Celebrity marketing.The company urgently needs to realize industry transformation under the background of the new era.This study takes D enterprises as the object,according to what they have learned at this stage,tries to solve the problem of accurate promotion and application in big data analysis and MCN institutions,provides the specific application of executable brand &celebrity’s accurate launch and promotion strategy,and points out a way of accurate promotion reference for other companies.This survey first introduces the basic characteristics of big data analysis,big data theory,new media celebrities,MCN and other industry institutions,precision marketing and other related concepts,as well as the business development overview of D company,and puts forward the problems and reasons existing in the development of BJ enterprise’s marketing strategy.After that,it analyzes the overall development direction of the industry and the investment budget layout of brand owners,points out that the company’s popular precision marketing business direction can be improved through big data products,and specifies the big data product framework combined with the "4R" theory,including product functions and popular data analysis system.The big data product example can provide favorable support for MCN industry as a marketing tool.Finally,the research is summarized and prospected.