Research On Customer Management Strategy Of Z Branch Of Citic Bank In The Context Of Big Data

For businesses growing up in the financial services industry,customer relationships are an important issue they need to deal with.With the development of the financial market,while the scale of related enterprises has expanded,the internal structure has become increasingly complex,and customers have also had more needs for services.For banks,enterprises need to pay attention to changes in customer needs and follow the principle of serving customers first.With the rapid development and progress of information technology,Internet and other technologies,these technologies are gradually applied to the financial industry,and the data in the development process of financial enterprises Gradually,traditional management methods in the past have been unable to meet this demand,and big data technology has been gradually applied to management work.All kinds of data and information accumulated in the past are an important guarantee for the future development of banks,and they are also a rare and excellent resource for banks.While Internet finance brings challenges,it also provides certain development opportunities for financial enterprises.Therefore,relevant enterprises need to grasp Live this opportunity and continuously improve our comprehensive strength to achieve long-term development.In the process of further promoting customer relationship management,Z Branch of China CITIC Bank is constantly adjusting and improving the management system,further enriching and expanding core business,and making the business develop in a more standardized and systematic direction.However,through specific investigation and research,it was found that the branch did not fully understand the understanding of the relationship with customers,the related management system was not perfect,and the customer information content could not be managed and arranged in an orderly manner.And only a single mode is used in the service process,and some problems are exposed in both the specific service process and the subsequent maintenance work.By using the method of questionnaire survey,351 employees in the bank were taken as the research object,and a structural model was constructed during the specific questionnaire survey process.Finally,the research conclusions were as follows:(1)For the management of customer relations and the improvement of data quality On the other hand,the use of big data has not achieved very good results;(2)the higher the quality of big data,the stronger the customer relationship management effect of China CITIC Bank Z Branch;(3)the diagnosis of big data can obtain better data,which can improve customer The final effect of relationship management;(4)Strengthening big data sharing within the bank can optimize the customer relationship management work of China CITIC Bank Z Branch;(5)Big data analysis technology can positively affect the customer relationship management effect of China CITIC Bank Z Branch.According to the analysis,I think that in order to manage the relationship with customers well in the context of big data,the following points must be done.First,enhance data quality and achieve dynamic customer management;second,improve data diagnosis capabilities and classify customers;third,strengthen data sharing and build a customer loyalty evaluation system;fourth,improve data analysis capabilities and build new customer relationships management team.