Research On The Customer Relationship Management Implementation Of The CITIC Bank Credit Card Center

Driven by the operated index pressure, in Chinese bank industry, phenomena like "Customer-centric" idea is just a slogan, the measures are ambiguous and the implementation is rough will be very prevalent. The study on CITIC Bank Credit Card Center Customer relationship management applications has corresponding theoretical research and practical application value. On the one hand, as for the combination studies of the existing customer relationship management and commercial bank credit card business, it serves as support and material function. On the other hand, as for the commercial bank credit card business, it is referential and beneficial to enhance the customer relationship management practices.In this paper, combined with customer relationship management and other basic theory, CITIC Bank Credit Card Center is selected as the case study object. Firstly, the current status of the customer relationship management is summarized. Secondly, the implementation flaws in its current customer relationship management are analyzed. Finally, the related measures and suggestions are posed for the optimization of CITIC Bank Credit Card Center Customer relationship management. The article mainly adopts literature research, systematic analysis and case study methods, which make the analysis and research in this article have the appropriate scientific, normative and rationality to some degree.The study focuses on CITIC Bank Credit Card Center Customer relationship management optimization and in order to improve the customer experience management credit card center, a great deal of explorative, creative and effective work has been done. Furthermore, as for the problems occurred in the process of the customer relationship management, combined real practices, some practical, operational suggestions and solutions has been raised. By the way, for the credit care center of other banks, some success mode need to be considered based on its own characteristics, and some active exploration should be adopted according to the actual work and the enterprise development perspectives.