Research On Private Customer Relationship Management Carry Out Of CITIC Bank

With the fast development of global economic and financial integration, individual mechanics of banking, as one of the three primary services of banking, has become an important competing area of Chinese and foreign capital commercial bank. They continuously carry on the product and the marketing method innovation regarding the individual mechanics of banking, which is mainly based on the relatively stable niche of consumer market and the transformation of customer roles, the huge development of economy and market advancement, the progress of marketing management idea and the starts of relational marketing, the vigorous development of electronic commerce and computer science. As to the present domestic financial market, the foreign bank has technical and product superiority, but the domestic capital bank has customer community and mesh point superiority.We must speed up the construction of customer relations management, analyze massive and scattered customer information, discover relatedness of various data, design and weight customer demand, profit ability, the risk, satisfaction degree and loyalty targets, etc. Thus, we can provide satisfactory services for high quality customers, support banking policy-making level.This paper researches on the customer relationship management of individual banking mechanics in CITIC. Through the massive literature, the article has firstly analyzed the development status of individual mechanics of banking as well as present application of customer relationship management in the domestic and foreign commercial bank. The second chapter introduces the management idea and essential method of customer relations and the necessity of implementation. The third chapter analyzes the business condition of individual mechanics of banking in CITIC, firstly introducing the business condition and then the core competitiveness. The fourth chapter is the individual customer relations management system construction research on CITIC, including the management & information system, and has analyzed the work procession and management strategy. The fifth chapter has analyzed the problems of individual customer relations management during implementation in CITIC and proposes solutions and suggestions. Finally, the article has outlined the research conclusion.