| PN Water Treatment Co.,Ltd.is an authoritative water treatment equipment manufacturing company in the industry,and has been occupying a stable market share in the water purifier market for a long time.In order to win more market shares in the increasingly fierce market competition environment,we should actively explore the development ideas suitable for our own actual situation,and formulate practical strategic plans based on the current situation of the domestic water purifier industry.This paper takes the strategic research of PN water treatment company as the main line,starting from the research background,firstly expound the research purpose and significance,research content and method;secondly,on the basis of enterprise strategic management and related research theories of water purifier enterprises,utilize PEST to analyze the macro environment of PN company,adopt Porter’s five forces model to analyze its industrial environment,and apply EFE matrix to make an evaluation;sort out PN water treatment company’s resources such as organization,finance,technology,culture,and customers and capability such as production,service,brand and marketing,mergers and acquisitions,use the IFE matrix to make an evaluation;thirdly,on the basis of analyzing the internal and external environment,sum up the external opportunities,threats and own advantages and weaknesses of PN water treatment company,and use the SWOT matrix to analyze the strategic combination,and finally put forward that the PN water treatment company should adopt the SO strategy of giving full play to its own advantages and taking advantage of external opportunities,and supplement with the WO strategy to overcome the disadvantages caused by internal weaknesses;combine with the mission,vision and development goals of PN Water Treatment Company,formulate overall,competitive and functional strategies,which should be implemented with diversified development strategy,and then be elaborated the strategy implementation guarantee from the aspects of increasing product research and development,expanding brand marketing channels,developing market sales channels,optimizing organizational structure,improving after-sales service and improving financial management.Through the strategic research on PN water Treatment Company,it provides guidance and guarantee for the company’s sustainable and healthy development,so as to enhance the company’s core competitiveness and win a larger market share. |
