Clean Water Company Water Purifier Promotion Plan Guangdong Province In2012

Along with the development of economy, the water resource on earth has been damange.A lot of rivers polluted which causes massive opportunity for water home appliances which iswith huge potential industry now. This industry is relatively new in comparison with otherhome appliance business. The economy in Guangdong is very strong now but the sales of ourproducts in Guangdong is mush less than in Yangtes River area.Through the investigation of Guangdong area market, Described the Guangdong marketenvironment through policy, environment, technology and society，Then did the SWOTanalysis for Clean water company. Right now it is in fierce competition with Midea waterpurifier and Angel water purifier prodcuts, It also has to compete with bottled purified water.We also specified the target segamen: The age range is from20to45years. This agerange is with high education level and incoming. In the mean while we will focus on thosemajor cities in terms of geography–Guangzhou, Shenzhen, Dongguan etc.Based on the protomotion target, target segment and producton class one set ofpromotion was made for2012, Advertise to customer about the products quality, more helth,fast and convenient service which can help to solve the helth issue through drinking water.–Enjoy clean water, Enjoy healthier life. In the mean while, through old customer wanted todo detailed statistic analysis have detailed budget for it as well to ensure it is a feasiblepromotion plan.