Research On Development Strategy Of HN Company Of The Fifth Bureau Of China Construction

At present,China’s development has entered a new era in an all-round way.With the recurrence of the new crown epidemic,the slowdown in the investment in social fixed assets and the multiple constraints on the real estate industry,the development situation of the construction industry has become confusing,the construction industry,which has been growing rapidly for years,has begun to slow down.Under the complex background of internal and external environment,construction enterprises can successfully realize the transition to high-quality development only by seizing the opportunity of innovation and formulating and implementing scientific and reasonable development strategy.This paper takes HN Company of China Construction Fifth Engineering Bureau as an example,through the analysis of macro-environment,industry trend and business operation status,combs out the four factors of opportunities,threats,strengths and weaknesses faced by HN Company,and deeply analyzes the four elements using SWOT,factor matrix and other tools,summarizes a variety of strategic combinations,which provides basis for HN Company to formulate strategies.According to the current situation of the business operation,the HN Company of China Construction Fifth Engineering Bureau has chosen the growth-type development strategy,that is,the main construction business adopts the vertical integration strategy to further enhance the core advantages of the housing construction sector,and at the same time to meet the needs of the company’s comprehensive strength promotion,the development of other engineering business sectors adopts horizontal integration strategy to form the comparative advantage of the whole industry chain.At present,the domestic construction market tends to be saturated,so it is necessary to expand the foreign construction market,and the internationalization strategy will be an important strategic choice for HN Company.Measures are put forward from organizational improvement,talent training,risk pre-control,consortia,corporate brands,and digital innovation to ensure that HN Company’s development strategy can be effectively implemented.