| With the development of the national economy and the growth of the automobile consumption market,China’s automobile industry has been growing.Under the support of a series of national policies,the automobile industry ushered in a new round of rapid development period.Since 2012,China’s auto market has entered a period of high-speed growth,with total sales exceeding 20 million units,an increase of more than 40 percent year-on-year.However,in the past two years,affected by energy and macro-environment,the automobile consumption market has experienced a certain growth bottleneck or even a downward trend,which has brought great pressure and test to the automobile industry.Product design problem,price problem,business scale problem and so on have become the automobile profession sustainable development urgent need to solve the difficult problem.Problems have plagued conventional carmakers,but T new energy automobile company new energy vehicles are doing well.This paper combines theory with practice to study T new energy automobile company.First of all,the report mainly analyzes the sales status,market situation and future development trend of t new energy automobile company in the domestic market,and then analyzes the internal and external environment as well as the competitive advantages and disadvantages of t new energy automobile company,at last,we find out the problems in the marketing strategy of t new energy automobile company.Then,according to the 4P marketing theory,this paper puts forward the corresponding marketing strategy from four aspects: product,price,channel and promotion,in order to adapt to the needs of its own development and the current competitive environment.Based on the analysis of the current sales situation of t new energy automobile company,this paper summarizes the marketing mode of t new energy automobile company,and puts forward some suggestions on the marketing of Tesla New Energy Automobile Company. |
