Research On Cooperation Mode Of Meat Duck Breeding Between DF Company And Farmers

Agricultural product processing is the premise of agricultural modernization and has a direct relationship with the development of China’s agricultural economy.At present,the market competition is fierce,and the requirements of meat products market and resources and environment are increasing year by year.Therefore,it is necessary to further accelerate the transformation of agricultural development mode in order to enhance the competitiveness of agricultural products market.At present,the international market competition of agricultural products is fierce,the contradiction between producers and processors in the supply chain is prominent,and the research on Countermeasures of agricultural product supply chain management is of great importance.We are entering an era of “ win-win cooperation ”.The construction of a new cooperation model between breeding enterprises and farmers is an important support for promoting the integrated development of urban and rural areas.At present,small-scale agricultural product processing enterprises have low organizational planning,insufficient industrialized operation,lack of effective cooperation between agricultural product processing enterprises and farmers,have not achieved win-win results,and there are contradictions.Therefore,using more advanced agricultural product supply chain management to promote the stable development of breeding enterprises will become an important means to lead farmers out of poverty and become rich and realize modernization.In the supply chain management of agricultural products,the key factor is to establish a stable and long-term cooperative relationship between agricultural product processing enterprises and farmers.Based on the idea of agricultural product supply chain management,this paper studies how to establish a stable and long-term cooperative relationship between agricultural product processing enterprises and farmers,promote the mutually beneficial symbiosis between enterprises and farmers,and promote the harmonious symbiosis of the whole society.Based on the application of agricultural product supply chain management,this paper analyzes the main factors affecting the choice of enterprises and farmers in the process of cooperation between agricultural product processing enterprises and farmers by using transaction cost theory and game model analysis.Taking DF breeding company as an example,this paper demonstrates and analyzes the cooperation mode between agricultural product processing enterprises and farmers,summarizes the effective experience obtained in the cooperation mode between DF breeding company and farmers,and puts forward countermeasures and suggestions to improve the cooperation mode between processing enterprises and farmers in the agricultural product supply chain.