Study On Development Strategy Of Zhangwu Grassland In Liaoning

The rapid rise of tourism has resulted from the development of our society,and people are passionate about all kind of leisure and entertainment tourism.The grassland tourism has become a popular green leisure tourist option.The Zhangwu grassland in Liaoning province is abundant in tourism resources,particularly its rich grassland tourism resources and diverse grassland types,which attracts a large number of tourists.With the development of tourism,the ecological environment,ethnic culture,local production and people’s lifestyle in Zhangwu might cause some adverse impacts.Due to the deterioration of the ecological environment caused by human activities,the cultural inheritance and conservation of Zhangwu grassland are ineffective.In the process of the tourism development,the local residents are forced to change their way of life.Finally,the development of Zhang Wu grassland tourism is for the sake of the society’s and people’s development.The tourists can have a good travel experience,the community residents also can benefit from Zhang Wu grassland tourism development as participants,the prairie ecological environment continues to improve.All of them are the problems that we can’t wait to solve.The constant improvement of Zhangwu grassland ecological environment and sustainable development of the Zhangwu grassland tourism are urgent issues to be addressed.Therefore,this study focuses on the grassland tourism development,which plays an active role in promoting strategy research of Zhangwu grassland tourism.There are seven chapters in this research.The first chapter is the introduction section,which describes the study’s background,explains the research significance,summaries significant domestic and international literature.It also introduces the research’s content,sets research methods,and clarifies research concepts.The second chapter organizes related theories and concepts linked to the research topic.The third chapter is about the development conditions of Zhang Wu grassland tourism.Firstly,it detailly introduces the location characteristics of Zhangwu grassland tourism.The present tourist and cultural resources are thoroughly examined.Second,market analysis,which includes market analysis of the current situation of Zhangwu with the neighboring regions and potential customers.Finally,the development status of Zhangwu Grassland tourism is summarized.The fourth chapter is the questionnaire on the development status of Zhangwu Grassland tourism.The survey respondents are divided into three groups which are tourists,tourism workers,and community residents.The following differentiated questionnaires are assigned to these three groups to summarize perceptual cognition in the items of ecological circumstances,tourism produces,and tourism management etc.The fifth chapter is on the existing issues in the development process of Zhangwu Grassland tourism.Combined with the above analysis of development status of Zhangwu Grassland tourism and differentiated questionnaires results,it reveals the risk of destruction of grassland ecological circumstances,unfulfillment of infrastructure construction,imperfection of grassland tourism products’ exploration,weaknesses of grassland tourism management,and insufficiency of local residents’ engagement.The sixth chapter is development strategies of Zhangwu grassland tourism.In the view of the foregoing concerns,as well as the existing state of grassland tourist development in Zhangwu,this research proposes particular measures that are both targeted and practicable.The measures are to intensify efforts to protect the grassland ecological environment,to develop grassland tourism products,to build infrastructural constructions,to improve grassland tourism management,and to raise local people’s participation awareness.The seventh chapter summarizes and discusses the research subject.Firstly,the basic questions raised in the research are summarized to ensure that the conclusion is clear.Secondly,it analyzes the limitations of this topic and looks into the future development of the Zhangwu grassland tourism.This research studies the Zhangwu Grassland tourism development strategy as the subject.Based on many literatures,it sorts out related literature review,raises questions,sets research significance and content.On the basis of the existing conditions,the present situation of Zhangwu grassland tourism development is analyzed by questionnaire survey.Combined with related concepts and theories,this research comprehensively analyzes problems that restrict the development of grassland tourism and destroy the ecological environment in Zhangwu.Subsequently,it puts forward targeted and feasible development strategies for Liaoning grassland tourism,which contributes to grassland tourism development as reference.It will lay a good foundation for further development of Zhangwu grassland eco-tourism.