Hubei Wuling Mountainous Area Health Tourism Resources Evaluation And Development Research

The continuous development of the tourism industry, from the traditional sightseeing properties to more in the direction of diversification, which to obtain the health for the purpose of health tourism in rise abruptly quickly, become the new trend of tourism. Hubei Wuling is a mountainous area have a wealth of health tourism resources, but its tourism development lagging. In2011Hubei province took the lead in Chongqing and Guizhou Province in four to set up "the Wulingshan minority economy social development experimental zone", Enshi will accelerate the development of tourism in the"12th Five-Year Plan" key item in the mountainous area of Wuling, Hubei health tourism development will enter the stage of full speed.Hubei Wuling mountain area rich health resources in Hubei Wuling a mountainous development the important basis of health tourism. This paper is guided by view of sustainable development, taking Hubei Wuling area as the research area, utilization of tourism science and geography theory and method of mountain area of Wuling, Hubei health tourism development of qualitative analysis and quantitative analysis, and taking the method of questionnaire investigation, analysis and evaluation of Hubei Wuling mountain health tourism resources, puts forward the related health tourism product development paths and strategies.In this paper, according to the Hubei Wuling mountain tourism resources of health data, analysis an evaluation of Hubei Wuling mountain tourism resources, forest tourism resources and the development of sports tourism resources in. At present Hubei Wuling mountain hot springs, the forest and the development of sports tourism resources there is serious lag, a lot of local tourist resources have not been effectively utilized, resulting in a waste of resources. At the same time take the questionnaire survey, design of the Hubei Wuling area health tourism market survey, and conducted field research, for a total of250questionnaires, reclaim effective questionnaire209. On the basis of the Hubei Wuling area health tourists, mainly from the healthy tourist market structure, tourist motivation and behavior characteristic analysis in three aspects. The first health tourists in18-55this age paragraph number, sex ratio, women slightly more, health tourism consumer groups are from high level to low level cultural cultural transfer; second health tourists’ motivation is the physical fitness and the rest and recuperation of these two aspects; finally health tourists tend to compare self drive tour, spring travel, tourism spending in500-3000yuan, in the tourist destination of the longest stay no more than15days.Followed by Hubei Wuling mountainous area health analysis of tourist market, will target market position for the three grade target market, the main target is the Wuhan city circle and West Hubei ecological cultural circle of provincial and main city. According to the target market, the corresponding health tourism product design, mainly Shennongjia, Changyang camp, Xianfeng Pingba and five peaks of the three health tourism products. The image of the planning of Hubei is the Wuling mountain as " Chinese health tourism base". Finally, put forward Hubei Wuling mountainous area health tourism development strategy, is the main strategy of aircraft carrier, strengthen infrastructure construction, strengthen personnel training, brand strategy, regional marketing strategies and means that six respects such as innovation.