Research On Marketing Strategy Improvement Of Private Equity Fund Of Y Company

With the continuous growth of China’s economic development,the wealth accumulation of residents is increasing steadily,and the investment demand for the capital market also continues to grow.Private equity fund is a fund established by means of mass communication and raising funds from specific investors through non-public means.It has the characteristics of rich returns,high risk and high starting investment threshold.Its name is gradually being known by the public in the asset management market.The policy of the private equity industry is constantly changing with each passing day.Based on its uniqueness and emerging nature,the research on the marketing strategy of private equity fund companies also needs to be constantly improved.Only by advancing with The Times can enterprises take a step forward.The research subject of this paper is Y private equity fund company,which focuses on the marketing strategy improvement of the company’s private equity fund products.Firstly,it summarizes and summarizes the marketing theory of financial products;secondly,analyzes the general situation of Y company and the marketing situation of the private equity investors;finally,improves the design of the marketing strategy of Y fund products.This paper refers to the marketing literature,quotes the latest industry data,and analyzes the marketing problems of private fund companies.Then,we deeply studied the product marketing strategy of Y private equity fund company by adopting the methods of data analysis,data calculation,experience induction,and cited example reference,hoping to lead the new beginning of private equity product marketing practice.