Marketing Research On Private Fund Of JF Company

With the rapid development of China’s economy,the wealth of the residents of our country continues to increase,and the demand for investment and financing is growing.Private equity fund is a non-public way to raise funds for the establishment of the fund investors in particular,has the weakness of high risk,strong points of high income and high capital threshold,flexible investment strategy,and its position in the wealth management market is more significant;for high net worth individuals,institutional investors and the capital market is very the important significance of the prosperity and development of private equity funds.Based on its emerging and particularity,the current research on the marketing strategy of private equity fund is very few,and the short board of marketing may become the key factor restricting its further development.In this paper,private equity fund management company-JF company as the research subject,in the company of private equity funds lack of effective marketing strategy,to product marketing of the company’s problems are analyzed,and combined with the related theory of marketing is targeted for the research and design of product marketing strategy;the research process can be as the private equity fund management company and its own marketing strategy design reference case are as follows: firstly,the development status and Prospect of the product marketing,the private equity industry,JF’s problems were analyzed;secondly,this article analyses the exterior environment of JF company and its the internal environment of the company,the fund products were analyzed by SWOT in this paper;again,fund products of JF’s style positioning And finally,this paper studies and designs the marketing strategy of JF company based on the marketing theory and the marketing practice of the company.In the course of the study,this paper refer to a lot of literature,citing the detailed data,and the integrated use of comparative analysis,qualitative analysis and experience summary method of JF company’s marketing strategy is discussed,the author hopes that this paper provides some valuable theoretical guidance and reference for the JF company and the private equity fund industry fund products marketing.