Research On Dongguan Market Development Strategy Of Galaxy Urban Renewal Group

Since the state implemented the housing system reform in 1998,the original housing distribution system has been changed.Since the housing transaction market has been vigorously developed through the market economy,the real estate industry has ushered in rapid development and has continued to grow into the mainstay of my country’s national economic industry.The sustainable and healthy development of the real estate industry will have an important impact on maintaining the national economy and people’s livelihood and the harmonious development of society.However,with the continuous development of the real estate industry,urban renewal,as an inevitable product of the development of the real estate industry to a certain stage,is of great significance to optimize the urban spatial layout,reshape the urban industrial structure,and help the urban economy take off again.Dongguan,as one of the rapidly rising cities in recent years,has successfully entered the ranks of the new first-tier cities in my country.At the same time,as an important city that undertakes Shenzhen’s industry and high-quality talent spillover,it has become an important proposition for Dongguan’s urban development to launch an urban renewal plan to free up more urban space for spillover resources in light of its own development needs.As one of the earliest enterprises in Shenzhen to set foot in the field of urban renewal,to a certain extent,it can be said to be a well-known real estate enterprise that has made a fortune relying on urban renewal business.Shenzhen Galaxy Group has been committed to obtaining a large amount of high-quality land resources through urban renewal for many years.After 34 years of continuous development,it has grown into a large-scale investment group with comprehensive leading advantages in the real estate industry.This paper is based on the current national real estate industry policy,the status of Dongguan’s urban renewal industry and the development situation at home and abroad,taking Shenzhen Galaxy Urban Renewal Group as an example,in-depth research and analysis of the internal and external development environment of the enterprise,analysis of the core competitive advantages of the enterprise,and revealing the problems faced by the enterprise in the process of development.At the same time,using the literature survey method,data analysis method,PEST analysis model,SWOT analysis model and other analysis methods to further analyze the opportunities and challenges facing the enterprise.On the basis of the above comprehensive analysis,using the relevant theoretical analysis methods of strategic transformation,the feasible strategic goals and strategic choices are given.And in the way of "five modernizations",it not only strengthens the brand building,deepens the ideological work,optimizes the talent team,refines the financial system,hardens the management level and other diversified guarantee measures,and ensures the effective implementation of the strategic goals in an overall,systematic and efficient manner.Further enhance the competitiveness of enterprises in the real estate industry and promote the sustainable and healthy development of enterprises.Through the in-depth research and analysis of Dongguan’s urban renewal market,major competitors and the strategic development of Shenzhen Galaxy Urban Renewal Group,this thesis and providing systematic strategic planning for the long-term development of Shenzhen Galaxy Urban Renewal Group in the Dongguan market,It will play an effective reference role for the strategic development and implementation of my country’s private real estate enterprises in the field of urban renewal,and effectively contribute to the great rejuvenation of the nation.