The Impact Of Enterprise Innovation On The Quality Of Export Products

Reform has always been the road of strengthening China.China is becoming stronger and stronger in the continuous struggle.It can obtain the current international status and show our country’s unyielding and tenacious vitality.Relying on the rapid development of China’s social economy,the vigorous promotion of reform and opening up,and the positive promotion of the internationalization trend of enterprise management,Chinese enterprises have gradually formed large-scale expansion and completed the important historical task.However,facing the future,Chinese enterprises need to continue their efforts,further strengthen the investment in scientific research and technological innovation,and grasp the important development opportunity period of the14 th five year plan.From the perspective of total factor productivity,this thesis analyzes the impact of Chinese enterprise innovation on the quality of export products after China’s entry into WTO.In order to deeply explore the mechanism,this thesis abandons the macro data,selects the enterprise level data for research,matches the data of industry and enterprise,customs and patent databases from 2001 to 2006,and then analyzes the overall situation and sub sample situation of enterprise innovation and export product quality from 2001 to 2006.Then it discusses the impact mechanism of total factor productivity as a bridge between enterprise innovation and export product quality.In order to verify whether total factor productivity plays an indirect role,select the intermediary effect model for empirical analysis,and use the stepwise method to test whether the intermediary effect exists according to the regression significance.The results show that the higher the degree of innovation of enterprises,the higher the quality of export products.At the same time,total factor productivity does play a bridge role.After changing the variable measurement method and sample range,the benchmark regression results are still robust,and the intermediary effect is still significant.This thesis finds that:(1)the higher the degree of innovation of enterprises,the higher the quality of export products.(2)Total factor productivity plays an intermediary role,that is,enterprise innovation can promote the quality of import and export products by promoting enterprise productivity.For the government,we should do a good job in policy guidance and publicity,do a good job in enterprise resource allocation,and coordinate the balanced development of enterprises;For enterprises,we should strengthen research and development investment,do a good job in the construction of enterprise talent team,and build a high-quality talent team for enterprises.