Research On North American Marketing Strategy Of LJ Company

With the acceleration of world economic globalization,as European and American countries for transport and fitness for the purpose of lithium battery electric power bicycle(hereinafter referred to as "electric power bicycle")is going more and more popular for its low carbon,economic,energy saving and convenient,and is gradually entering into millions of families.Global outbreak in 2020,the implementation of the safety of social distance in different countries,changed the travel patterns of people under the prevention and control,as a health,safety,portable travel tools,electric power bicycle get the favour of consumers from the layers of class,together with Europe and the United States government financial support policy,the demand of electric power bicycle is bursting with its explosive growth.This article takes LJ company as the research object,adopting the method of science,is trying to find out the real problems in the current international marketing strategy of LJ Company,and according to the market environment and enterprise oneself circumstance,based on the market marketing related theory,to find the solution to the questions,to help LJ company marketing activities make a breakthrough and development in North America.Firstly,this paper uses PEST model to analyze the current external environment,uses Porter’s Five Forces model to analyze the industry competitive environment,uses SWOT model to comprehensively analyze LJ company’s internal strengths and weaknesses as well as external opportunities and threats,and then concludes the problems existing in the current marketing strategy of LJ Company.Finally,using 4P theory for reference,the paper makes product strategy,price strategy,channel strategy,promotion strategy,customer relationship strategy,and also makes safeguard measures for LJ company.It is hoped that the research results of this paper can provide solutions for LJ company to improve its marketing strategy in North America,and also provide references for other small and medium-sized enterprises in the same industry to carry out marketing activities in North America.