Research On Optimization Of Order Management System Of Mingzhi Ice Cream Company

With the continuous development of information technology and the widespread use of intelligent devices,the daily life of residents began to be penetrated by new information technologies represented by the Internet,the Internet of things and big data.At this time,enterprise management also began to enter the intelligent era.As the epidemic development has entered a later stage,at this time,the consumption recovery trend is obvious and the amount of consumers’ expenditure on food is increasing,which will inevitably provide an opportunity for China to rapidly develop new retail industries,small formats and online channels.However,on the basis of fully considering the uncertain changes in the market environment,enterprises need to re-examine consumers’ consumption concepts and values.Mingzhi ice cream company,which is widely known in the cold drink FMCG industry,has achieved a leading position in China by virtue of its traditional R&D and quality advantages in the food and nutrition industry.Under the background of rapid digitalization and e-commerce of FMCG sales in China,the company has also begun to explore e-commerce of sales and einformatization of order management system.However,the current order management system has major problems in operation process and rapid visualization of data.This has greatly affected the customer consumption experience and the internal operation efficiency of the company.How the company keeps pace with the times,how to constantly adapt to and exceed customer needs and market demands,and how to achieve rapid and efficient informatization of the company’s order management system and achieve high customer satisfaction experience need to be considered carefully.Therefore,the enterprise needs to achieve the goals of improving customer experience and business growth on the basis of building a new order management system model.With the help of operation management theory and information management theory,through the application of case analysis method and literature research method,this paper will start with the optimization of order management system and complete the task of enterprise transformation and upgrading on the basis of a detailed analysis of the current situation and problems of Mingzhi ice cream company in optimizing order management and reading a large number of relevant literature.First of all,the development process,product series and brand concept of Mingzhi ice cream are described,and the current application of intelligent management platform to manage the order business process of Mingzhi ice cream company is described in detail.Secondly,taking the problems existing in the intelligent order management process of Mingzhi ice cream company as the starting point,this paper deeply reveals the problems such as incomplete auxiliary tools,difficult to timely reflect the order processing status,unsmooth extension of the delivery date,significant independence of the order management system,and makes an in-depth analysis of the actual causes of the problems.Thirdly,based on the existing problems,formulate the scheme measures and objectives to optimize the order management system,that is,through the system architecture design,intelligent management system optimization,data management optimization and other measures,to achieve the improvement of the company’s system operation efficiency,customer service satisfaction and the optimization of the company’s production capacity,and ultimately serve the realization of the company’s business strategic objectives.Finally,according to the research and analysis of the resource requirements for the optimization of the order management system,this paper puts forward the organizational structure team,human capacity guarantee and technical guarantee for the optimization of the intelligent order management system,provides effective guarantee for the implementation of the optimization scheme of the company’s intelligent order management system,tests and evaluates the implementation effect,and concludes that the optimization of the intelligent order management system is bound to improve the company’s business performance The improvement of customer satisfaction and the realization of the company’s business development strategic objectives have provided strong support.