Research On Competitive Strategy Of Jilin Jinshang Architectural Decoration Company

In recent years,with the rapid growth of China’s economy and the vigorous development of related industries,the construction industry has also developed rapidly.The status of the architectural decoration industry in the construction field is rising,and it has grown rapidly into a sunrise industry in China,and its role in China’s economic development.However,while the architectural decoration industry is increasingly showing its great development potential,due to the characteristics of high industry profits,entry barriers and low technical content,the number of enterprises in the industry has increased significantly,the market competition has intensified,and the profitability and growth space of the industry are becoming increasingly limited.How to grasp the opportunities,meet the challenges,break through the barriers of traditional construction enterprises and extend the industrial chain needs to re plan the enterprise strategy.Jilin Jinshang architectural decoration company,as an enterprise mainly engaged in architectural decoration business,is not only facing external development opportunities,but also facing competitive pressure and threats from all parties.How to use its own resources and capabilities to effectively study and deal with the changing external environment,so as to formulate the development direction and competitive strategy of Jilin Jinshang architectural decoration company,so as to enable the company to better obtain opportunities,meet challenges and achieve long-term and sustainable development has become a severe issue in front of the company.Based on the analysis of the operation status of Jinshang architectural decoration company,this paper further analyzes the internal resources and capabilities of Jinshang architectural decoration company,and comprehensively analyzes the opportunities,threats,advantages and disadvantages of Jinshang architectural decoration company through SWOT analysis,this paper puts forward a series of safeguard measures and problems that should be paid attention to in the process of implementing the competitive strategy,which has a strong practical and theoretical guiding role for the future development of the enterprise and is conducive to the transformation and upgrading of the company’s strategy.Jilin Jinshang architectural decoration company should adhere to the implementation of differentiation strategy,position enterprise customers in high-end customers and market,provide them with differentiated services and products,meet the personalized needs of customers in high-end market,establish enterprise brand advantages,attract and retain enterprise customers,improve customer loyalty and dependence,enhance anti risk ability and obtain excess profits,in order to improve the company’s competitive survival ability and achieve the strategic goal of sustainable development of the enterprise,and finally make Jinshang decoration company invincible in the fierce market competition in the future,so as to realize the healthy and stable development of Jinshang decoration company.At the same time,the competitive strategy implementation measures and safeguard measures proposed in this paper also have important reference significance for similar enterprises.