Strategic Research Development Building Materials Co.,Ltd. Changsha County Tiaoma Jian

Cement is one of the raw materials that a country needs to consume in large quantities,and it plays a very important role in realizing the strategic goal of social and economic development.However,with the vigorous implementation of the new dry kiln and the gradual popularization,China's rapid growth in cement production,more than 10 years has been living in the world's largest cement production and consumption.But fundamentally said that China is not a powerful nation in cement,cement industry,product structure,technology structure and the organizational structure of the also need to continuous adjustment,transformation and upgrading,in order to solve in recent years has been plagued by problems of capacity,the problem of excess.China's economic development is facing a new normal,investment slowdown,cement demand growth is gradually slowing,the cement industry in the next few years will enter the global overcapacity,low speed development of the profit era.In this context,China's cement industry should take the initiative to adapt to the new normal,seriously study the new situation,new problems,explore ways to solve the problem.The Changsha Tiaoma Jian building materials Co.,Ltd.as the research object,using strategic management theory the basic model and analysis method,is designed for the research and development of the competitive strategy.First of all,the use of tools,such as pest of Changsha Tiaoma Jian building materials Co.,Ltd.the macro environment is studied,using Michael Porter's five forces model to analyze the industry competition situation,find out the opportunities and threats faced by the company.Then,the analysis of the company's resources and capabilities and other internal environment,find out the advantages and disadvantages of the company.Then,combined with the development experience of domestic and international judge the trend of the development of Changsha Tiaoma Jian building materials Co.,Ltd.,on this basis,using SWOT analysis and general model of competition strategy,through a comparative analysis of Changsha Tiaoma Jian building materials Co.,Ltd.can take the competition strategy,and points out that the strategic transformation is the inevitable choice.Analysis of the problems facing the development of China's cement industry under the new economic norm,the enterprise strategic transformation ideas and countermeasures have been put forward from the macro level,for the future ofcement industry in China and healthy development is is urgent and necessary.In order to ensure the effective implementation of the strategic transformation of the Ma Jian jump.Finally,the paper puts forward from the human and financial resources and marketing related security system.This paper analyzes the development of Changsha County tiaomajian building materials Co.,Ltd.,and puts forward the strategic transformation plan of Changsha County tiaomajian building materials Co.,Ltd,hoping to help the county to avoid the threat and seek the opportunity.Related enterprises must learn from.