| With the continuous acceleration of supply side reform,the past extensive industries and industries with excess capacity have been difficult to develop continuously in the fierce market competition,and their living space has been continuously compressed with the passage of time,and there are great changes in the whole industry.For the cement industry chain,cement products are its terminal enterprises.The rapid development of the industry is closely related to the continuous optimization of industrial structure,which can meet the high standards and requirements of the continuous improvement of medium and high-end market policies.After decades of rapid development,the cement products industry has changed from the past extensive production mode to the precision production mode.At this stage,cement products pay more attention to quality and brand,facing good opportunities in the current market and the adjustment of competition.Only by constantly innovating technology can enterprises better implement the differentiation strategy.Under the premise of the current rapid economic development,the coexistence of economic development and ecological environment is the main theme of the moment.Economic development cannot be at the expense of ecological environment.Therefore,in the process of development,the cement products industry should also break the inherent business model,constantly promote new ones,change to the business philosophy of green and environmental protection,and create a new business model to meet the requirements of development and environment.Based on this background,in order to stand out in the fierce market competition,Tianshan cement company must first have a clear understanding of its core competitiveness and development strategy,and continuously realize the rapid development of the enterprise on the premise of meeting the market demand.Taking Tianshan cement company as a case study,through the analysis of its development status,combined with the relevant national policy requirements,this paper makes a choice of enterprise development strategy for Tianshan cement company,hoping to help Tianshan cement company improve its business efficiency and expand its market share.In the research process,this paper formulates its development strategy and implementation plan by searching a large number of relevant literature and taking Tianshan cement company as a case.When analyzing its macro environment,PEST model is selected to clarify the external environment of Tianshan cement company from the four aspects of policy,economy,society and technology.Secondly,Porter’s five forces model is used to analyze its industry environment and clarify the environmental threat of Tianshan cement.Then,when determining the strategic choice of Tianshan cement company,SWOT analysis method is used to analyze its advantages,disadvantages Through in-depth analysis of opportunities and challenges,it finally determines the combination o,and finally formulates the implementation plan and safeguard measures of the development strategy of Tianshan cement company.Through the research results,it can be analyzed that Tianshan cement company is suitable for target focused strategy and differentiation strategy in strategic selection.While improving the business efficiency of the enterprise,Tianshan cement company can reduce production costs and develop the whole industrial chain,so that Tianshan cement company can maximize its own advantages,reflect its own characteristics and have certain differences compared with the traditional cement industry,so as to become a benchmark model in the industry,Further expand the coverage of enterprises and realize sustainable development. |
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