Research On Marketing Strategy Of Tonghua GD Pharmacy Chain Co.,Ltd

The pharmaceutical retail industry is closely related to the people’s lives.Under the macro background of vigorously promoting the construction of "healthy China",the pharmaceutical retail industry has a bright development prospect.However,at present,there are many problems in the subdivided track of the drug retail industry.The complex and changeable market environment and disorderly competition among peers,coupled with the serious homogenization of various enterprises and the increasingly strict supervision of government departments,make the operators of the drug retail industry feel the pressure brought by business difficulties.Tonghua GD pharmacy chain Co.,Ltd.is a relatively large pharmacy chain enterprise in Tonghua.In recent years,under the problems of slow growth and failure of marketing strategy,the enterprise has constantly tried to innovate marketing means and strive to find a new growth point in the increasingly saturated drug retail market.This paper studies the marketing strategy of Tonghua GD pharmacy chain Co.,Ltd.,uses pest and SWOT analysis methods,analyzes the company’s strengths,weaknesses,opportunities and threats from both internal and external dimensions,and puts forward suggestions for the company’s marketing strategy from the perspectives of price,channel and marketing.And conducted a questionnaire survey on customers,try to find the key points that enterprises should pay attention to from the perspective of customers,and on this basis,put forward suggestions on the optimization of the security system from the perspective of organization construction and human resource management.