Research On Tractor-trailer Marketing Strategies Of Developing For Heilongjiang Of FAW Truck Sales Co.,Ltd.

As a traditional automobile manufacturing enterprise,FAW Jiefang has maintained a high market share in the heavy truck market.Tractor is characterized by high efficiency,multiple purposes,in the past 30 years,FAW in tractor market constantly,and through the improvement of the distribution network and the customer service service system,the industry has maintained a leading position in the first.Heilongjiang is located in the northern part of Jilin,is the liberation of the FAW from the base of Changchun province.The traction car market demand in the 4000-5000 years,FAW Car Sales Co.,through years of developing,according to the market demand in different regions of Heilongjiang,the introduction of differentiated products to meet the diverse needs of users.But the major domestic manufacturers at the Heilongjiang market,especially the Auman and Shaanxi,which not only on the liberation of the traditional advantages of the market has formed a strong impact,but also seriously affected the sustainable development of the liberation of tractor market in Heilongjiang.By analyzing the developing situation of car market traction FAW Car Sales Co.,Ltd.Heilongjiang,and studied in six aspects: product,price,channel,promotion,service,spare parts,this paper sums up several main problems in developing Heilongjiang tractor market faces: the main product sales price is high,low-end products lack of competitiveness,lack of distribution network,the channel construction of the warranty period of the executive low standard,customer service service claims not timely.This paper aims at the above problems and the current situation and problems of Heilongjiang liberation tractor.Base on the careful investigation,this paper analyzes the marketing environment of Heilongjiang tractor.By car traction on the liberation of Heilongjiang in the face of the economic environment,political environment,social environment,technological environment and macro environment;competitors and customers such as micro environment,are analyzed from the shallower to the deeper from the outside to the inside.Analysis of the competitive advantages and disadvantages,external opportunities and threats of Heilongjiang liberation tractor.Combined with the literature research method and SWOT analysis method,the paper gives the correct judgment of the marketing of Heilongjiang liberation tractor.The development strategy of FAW Jiefang Heilongjiang tractor market includes STP strategy and marketing mix strategy.According to the market segmentation,target market,and for different target market,make the difference of market positioning,to meet the needs of different users.From the product,price,channel,promotion,service,spare parts,such as 6 aspects of the Heilongjiang tractor market developed a series of feasible marketing strategy.Through product,price,channel,promotion,one of the four security measures,and give the service and spare parts support,take measures to seek new measures,seek practical results,with play and create a winning situation,to achieve liberation tractor market in Heilongjiang comprehensive development.